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Advocate Health – “Shaping the Future Together”

Client Name: Advocate Health

Smiling woman in navy dress with ruffled sleeves, representing Advocate Health, with text overlay: "Leaders in Wellness," "Innovation in Care," and "The Future of Health," emphasizing the theme of the conference "Shaping the Future Together."

Event Date: 06/12/2025

Venue: The Pearl | Charlotte, North Carolina

The Brief

Advocate Health sought to create a future-forward, immersive experience for their medical team one that balanced professionalism with creativity while sustaining engagement across a multi-day conference. The activation needed to feel seamless, intentional, and aligned with the theme Shaping the Future Together.

The Solution

Aloha Creative executed a layered AI-powered photo activation designed to integrate naturally into the conference flow while encouraging repeat participation and storytelling.

Group of Advocate Health team members celebrating at the conference, showcasing engagement and camaraderie, with branded name tags and a modern venue backdrop.Group of people socializing at a modern event space, featuring a mix of formal and casual attire, with a focus on networking and engagement in a corporate setting.Group of five Advocate Health team members smiling together at the conference, wearing branded attire and name tags, with the event theme "Shaping the Future Together" visible on one tag.Four women posing together at the Advocate Health conference, wearing name badges and smiling, with the event theme "Shaping the Future Together" visible on one badge.

Guests were transformed into medical superheroes

Custom Branded Photo Keychains

Custom photo keychains were printed on-site, giving guests a tangible keepsake that extended Advocate Health’s brand beyond the event.

Roaming AI Photo Booth Cocktail Hour

A roaming AI photo booth ambassador activated the experience during cocktail hour, meeting guests where they were. This eliminated lines, captured candid moments, and increased engagement by 40%, becoming one of the event’s most popular features.

Live Photo Slideshow

Midway through Day One, a live AI photo slideshow was introduced. Real-time images became a visual focal point, driving curiosity, foot traffic, and repeat participation across all three days.

Unexpected On-Stage Impact

Several speakers incorporated their personalized AI photos into on-stage presentations, transforming the activation into live conference content that reinforced innovation and leadership messaging.

The Solution

Engagement Results from Aloha Creative’s AI Photo ActivationResults & Impact

  • 150+ guests engaged

  • 750+ AI photos captured over 3 days

  • 40% engagement increase from roaming activation

  • High repeat participation across sessions and cocktail hours

  • Activation extended due to guest demand

  • Interest in future multi-conference partnerships

Why the Experience Worked (Strategic Breakdown)

  • Stationary photo booth for consistency

  • Roaming photo booth for reach and accessibility

  • Live photo slideshow for momentum and visibility

  • AI personalization for excitement and emotional connection

  • Physical keepsakes for lasting brand value

The Experience Felt:

Seamless • Intentional • Fun but professional • Scalable for future events

Three professionals posing together at the Advocate Health conference, showcasing engagement and collaboration, with name tags displaying "Shaping the Future Together."Man in a pink shirt contemplating next to a digital hologram of a human body with DNA strands and Advocate Health branding, illustrating AI personalization and innovation at a corporate event.

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