AI Photo Booth Activation at the HTA 2026 Gala
Client Name: Greater Charlotte Hospitality Tourism Alliance(HTA)
Event Date: 23/04/2026
Venue: NASCAR Hall of Fame | Charlotte, North Carolina
The Brief
The HTA 2026 Annual Gala brought together 1,800+ hospitality leaders for a high-impact networking experience. The goal was to go beyond a traditional photo booth and introduce an activation that could seamlessly engage guests during cocktail hour, without interrupting the natural flow of conversation.
The experience needed to eliminate long lines, maintain visibility of the event theme, and create meaningful, lasting brand touchpoints that would extend well beyond the event itself.
The Solution
Aloha Creative deployed Rosie, an AI-powered roaming photo booth designed to move freely throughout the venue while delivering instant, personalized experiences.
Rosie combined mobility, AI technology, and brand visibility into a single activation, meeting guests where they were and transforming moments into shareable, tangible keepsakes.
Images of guests networking, interacting with Rosie, and viewing their AI-generated photos on the roaming display, showcasing high engagement in a fast-paced, upscale gala environment.
Guests experienced real-time AI personalization
Photo Magnet Keepsakes
Roaming AI Photo Booth (Cocktail Hour)
32” Interactive Roaming Billboard Display
Instant AI Photo Generation
The Solution
Engagement Results from Aloha Creative’s AI Roaming Activation
- 1,800+ guests engaged during cocktail hour
- 100% participation rate among active attendees
- 2–3 minutes average interaction time (no waiting)
- Continuous event theme visibility throughout the cocktail hour
- Brand recall extended 6–12 months via keepsakes
