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Vermont Information Processing (VIP)

Client Name: Vermont Information Processing (VIP)

Event Date: 21/10/2025

Venue: Charlotte, NC

The Brief

A Leader in Beverage Industry Software

Vermont Information Processing (VIP) has spent over 50 years building the technology that powers the three-tier beverage industry connecting suppliers, distributors, and retailers through integrated software solutions.

With 800 employees and 63,000 monthly active users across North America, VIP’s annual summit is more than a conference. It’s a flagship brand moment where industry leaders align, celebrate progress, and shape the future of beverage distribution.

When VIP needed a creative partner to capture that experience in Charlotte, they chose Aloha Creative.

Industry: Beverage Industry Software
Company Size: 800 Employees
Platform Users: 63,000 Monthly Active Users
Experience: 50+ Years
Event Type: Annual Leadership Summit
Scale: 800+ Attendees · 2 Days

The Solution

A Two-Day Summit Across Charlotte’s Premier Venues

VIP needed more than event coverage they needed a visual storytelling partner.

The challenge: capture two full days across two major venues, including:

  • 10+ keynote sessions
  • Hundreds of networking interactions
  • Large-scale attendee engagement
  • A standout experiential activation

All while delivering content that could power future marketing.

Aloha Creative was brought in to deliver precision event photography alongside a branded AI photo booth experience designed to drive engagement, social sharing, and long-term brand value.

Two Signature Services. One Seamless Experience.

Professional Event Photography

Comprehensive, two-day coverage focused on documenting the moments that define VIP’s brand and community. Keynote speaker coverage Networking and candid moments Speaker portraits Editorial-style storytelling 450+ professionally edited images delivered

AI NASCAR Photo Booth Experience

An immersive activation hosted at the NASCAR Hall of Fame. Guests stepped into a high-energy racing environment, transforming into drivers through AI-generated, branded portraits delivered instantly and optimized for sharing. AI-powered portraits NASCAR-themed experience Instant digital delivery Custom branded overlays Social-ready content

On-Site Content Strategy & Direction

Real-time creative direction to ensure every captured moment aligned with VIP’s brand, messaging, and future marketing needs. Shot list planning for key moments Brand-focused composition and framing Speaker and sponsor prioritization Coordination with event schedule and flow Content captured with multi-channel use in mind

Post-Event Content Delivery & Marketing Assets

A streamlined delivery system designed to extend the life of the event content well beyond the summit. სწრაფ turnaround on edited images Organized gallery for easy access and sharing Content optimized for social, web, and presentations Evergreen assets for future event promotion Visual library built for long-term marketing use

The Solution

The Experience

From the Convention Floor to Victory Lane

Over two dynamic days, Aloha Creative integrated seamlessly into the VIP Summit moving between keynote stages, breakout sessions, and networking environments to capture every layer of the experience.

The focus was on authentic storytelling:

  • Keynotes that energized the room
  • Conversations that sparked partnerships
  • A community fully engaged in the future of their industry

At the NASCAR Hall of Fame, the energy shifted.

The AI NASCAR Photo Booth became a standout moment transforming attendees into racing personas through personalized, one-of-a-kind visuals that blended entertainment with brand interaction

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