NASCAR AI BOOTH: Immersive Staff Engagement Event

Client Name: NASCAR

Event Date: 10/10/2024

Venue: NASCAR Corporate Headquarters, Charlotte, NC

The Brief

NASCAR, a long-time client of Aloha Creative, wanted to enhance their internal corporate staff event with a unique, immersive experience that would excite and engage their employees. The goal was to create a fun, memorable activity that resonated with their brand and left a lasting impression on their team.

The Solution

To meet NASCAR’s objectives, Aloha Creative introduced an AI-enhanced photo and video activation, designed to fully immerse employees in a personalized, engaging experience.

Here’s how we brought NASCAR’s vision to life

AI-Powered Photo Booth

We delivered a cutting-edge AI photo and video booth that transformed participants into NASCAR race car drivers. Employees were digitally outfitted in authentic race gear and placed into a dynamic virtual racing scene, creating a fun, interactive moment that tied into NASCAR’s racing culture.

Race Car Driver Experience

Using AI technology, employees saw themselves as professional drivers, fully geared up and ready to hit the track. This personalized element gave each participant a chance to feel part of the NASCAR team, fostering excitement and pride within the staff.

Instant, Shareable Memories

After posing for their AI-transformed photos, employees received instant digital access to their photos and videos. These could be shared immediately on social media or kept as a memorable keepsake from the event.

Live-Streamed Engagement

To heighten the excitement, the photo booth experiences were live-streamed on big screens throughout the venue. This feature kept the entire crowd engaged, allowing employees to watch their colleagues participate and adding an element of entertainment to the day.

The Solution

The event was a huge success, with NASCAR employees fully immersed in the experience.

Here’s what we achieved:

The collaboration with NASCAR for their internal corporate staff event demonstrated how combining AI technology with experiential marketing can elevate a brand’s internal experiences. Our AI-enhanced photo and video activation not only aligned perfectly with NASCAR’s identity but also delivered a fun, engaging event that left employees with lasting memories. The live-streaming element added an extra layer of excitement, making the event a true standout. This activation showcased Aloha Creative’s ability to deliver innovative, personalized experiences that connect attendees and elevate corporate events to the next level.